Themed backlinks & Link wheels
It’s one thing to have a great website packed full of loads of useful information, videos and SEO keywords but to really soar in the search engine stakes your site needs to become linked to other sites. Search engines love linking. The internet is all about sharing information and linking says that someone else thinks your site is good enough to share with.
Blog and article distribution goes some way towards linking as does posting videos on sites such as YouTube. However, the greatest impact comes from setting up back links and link wheels.
It’s one thing to have a great website packed full of loads of useful information, videos and SEO keywords but to really soar in the search engine stakes your site needs to become linked to other sites. Search engines love linking says that someone else thinks your site is good enough to share with.
Blog and article distribution goes some way towards linking as does posting videos on sites such as YouTube. However, the greatest impact comes from setting up back links and link wheels.
Back links are simply links with other sites. These links have to be relevant and the search engines like them to grow and evolve naturally over time. Because of this we won’t offer you a thousand links in a week. In fact this practice would actually harm your website rank. SEO Backlinks are experienced in searching out other sites which are relevant to you and arranging links that will benefit your site ranking.
Link wheels are simple ways of enhancing your website presence by setting up a series of satellite sites. For example, if your business is selling cake ingredients you might set up four satellite sites offering flour, sugar, eggs and butter. On each of these sites you post some information about their own product but also making reference to cake ingredients.
You then link each satellite site to your main site as well as to one of the other sites. (eg link flour to sugar, sugar to eggs, eggs to butter and butter to flour). Because the sites are linked one way to each other as well as to your main site the value of the links is enhanced and your main site is seen by the search engines as an authority in cake ingredients.
The other benefit of using link wheels is that for more complex products, the satellite site gives you the opportunity to provide a lot more information without cluttering up your main site.
To find out more about backlinks and link wheels contact us.